Brand direction
Clarify the business context, positioning and message the identity needs to support. Establish a direction that can guide practical design decisions.
Brand identity & logo design · deesign studio
Brand identity and logo design with a clear direction behind them.
deesign studio develops brand identities that connect the business, its message and its visual expression. A logo is part of that system, alongside direction, typography, colour, guidelines and the way the identity appears across digital touchpoints.
Discuss an identity project
For a business taking shape, or an established identity ready to evolve.
A new business needs an identity that communicates what it stands for. An established one may need to modernise without losing the recognition it has earned. We consider the business direction and audience before deciding how much needs to change.
- You are launching a business and need a coherent identity.
- The current brand no longer represents the business or its offer.
- Your website and other materials need a more consistent visual language.
More than a standalone mark.
Brand work can begin with a focused identity brief or connect to a wider website and digital-presence project. Deliverables are selected and agreed for the touchpoints you actually need.
Logo and visual identity
Develop the mark and visual language together, considering typography, colour and composition as a connected system rather than isolated choices.
Guidelines and consistency
Define how the identity should be used so future materials feel connected. Agree the depth and format of the guidelines around the people who will use them.
Digital and graphic applications
Apply the identity to the agreed website and communication touchpoints. Coordinate any additional graphic design or implementation as part of the scope.
A connected process, with clear decisions.
We start by understanding the business, its audience and what the existing identity communicates. From there we define the direction, explore and develop the design, and review it in the places it will be used. This keeps the identity connected to the business rather than a presentation alone.
- Understand
- Define
- Design & develop
- Validate & approve
- Launch & evolve
Brand and digital identity work
ux/ui & brand
Chainwanderer
Cryptocurrency and DeFi website redesign and rebrand
website & brand
Pancani Strade
Modernising and digitalising a 30+ year-old Italian infrastructure company
brand
IDRA LAVORI
Building a brand from the ground up for a newly built company in Tuscany
Questions before you begin.
What is the difference between logo design and brand identity?
A logo is the identifying mark. A brand identity is the wider visual and verbal system around it: the direction, typography, colour, messaging and guidance that help a business communicate consistently.
Can I enquire about logo design without a website project?
Yes. Tell us what the logo needs to represent and where it will be used. We can define a focused identity scope without assuming you need a website or a wider redesign.
Can you refresh a brand without replacing everything?
Yes. Rebranding does not have to mean abandoning the recognition the business has built. We begin by identifying what is valuable, what no longer fits and which changes the business actually needs.
Can you carry the identity into our website and other design materials?
Yes. Website and graphic design can be connected to the identity work. We agree which applications are needed, what already exists and what should be included in the project.
Start a conversation
Give your identity a direction that fits the business.
Share what you are launching or changing, and the parts of the current identity you want to preserve.