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Pancani Strade · Project overview
Website and brand identity for an established infrastructure business.
A family business building and maintaining roads, aqueducts and sewer systems in Tuscany for generations.
The business.
Pancani Strade is a family business building and maintaining roads, aqueducts and sewer systems in Tuscany. The project focuses on modernising and digitalising an established Italian infrastructure company.
The project focus.
The brief connected website design and brand identity. The client describes beginning with older documents and deep knowledge of the business, but without an established library of creative assets. The work translated that material and the company’s story into a new website and identity.
View Pancani Strade live siteClient perspective
We are a traditional company, so visual design was never our focus. We began with older documents and a deep knowledge of our business, but no real library of creative assets. We trusted the deesign team to understand who we are, shape the creative direction, and translate our story into a new website and brand identity. The result is beautifully designed, practical, and truly represents Pancani Strade.
What this overview shows.
The project is supported by the public website and the client’s account of the work. The client describes the result as practical and representative of Pancani Strade, connecting the website and identity to the company’s story.
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